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The Next Level

Agency Highlights, Office Escapades and Reflections at the Halfway Point

After a long Independence Day weekend spent powering through the Alabama heat to celebrate with fireworks, cookouts and Season 3 of Stranger Things, it’s nice to be back in a climate-controlled office with an...

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o2 Initiation: A Story Worth Sharing

As a recent addition to the o2 team and a young man still in the early years of his career, I’m reminded each day that I have a lot to learn. It’s a fast-paced industry, and it’s both daunting and thrilling to...

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Spontaneous Marketing Takes Planning

Monday night was a good night for Kevin Durant. Not only did his team, the Golden State Warriors, win the 2017 NBA Championship, but Kevin also took home the NBA Finals MVP. Last night was also a good night for...

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Every Kind of People

The past two months, I’ve had the opportunity to be among literally thousands of people every week. Mostly in airports all over America, in huge manufacturing facilities, and a packed major league baseball stadium...

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3 Marketing Lessons from the 2018 Monaco Grand Prix

You might not think a Formula One auto race in the world’s richest country some 5,000 miles from America would have any practical lessons for marketing your business. But some interesting parallels can be drawn...

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