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The Next Level

Spontaneous Marketing Takes Planning

Monday night was a good night for Kevin Durant. Not only did his team, the Golden State Warriors, win the 2017 NBA Championship, but Kevin also took home the NBA Finals MVP. Last night was also a good night for...

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Every Kind of People

The past two months, I’ve had the opportunity to be among literally thousands of people every week. Mostly in airports all over America, in huge manufacturing facilities, and a packed major league baseball stadium...

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3 Marketing Lessons from the 2018 Monaco Grand Prix

You might not think a Formula One auto race in the world’s richest country some 5,000 miles from America would have any practical lessons for marketing your business. But some interesting parallels can be drawn...

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