Bar Crawling: Shifting Standards in Video Production
Seen any good videos lately? No, not Peaky Blinders, The Handmaid’s Tale or The Marvelous Mrs. Maisel – they’re good, but they’re TV shows. Rather, what have you seen on social media (YouTube, Facebook, Twitter, etc.)...
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Meet Patrick Talley, Account Executive Extraordinaire
Take a moment to think about all the characteristics that make a stellar Account Executive. Someone who thinks big-picture? Someone who advocates for growth of the client and the agency? Someone who responds to emails...
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Rob Hardison: Healer, Shaman, Senior Art Director
We’re about ideas. They’re part of our name, and they’re what drive our business forward and, ultimately, make our clients happy.
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Waking Up: Discovering Unconscious Bias
I am not a racist. Or a xenophobe, homophobe or any other kind of phobe.
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A Conversation with Bill Todd, President of o2ideas
By the time you read this, there’s no telling where Bill Todd might be. He could be in another state leading a team on a workforce development project, or he might be down the street getting coffee with a recent grad...
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Rookie Observations: Empathy at the Core of PR
When I was fresh out of college and on the job hunt, I had a few hurdles to jump before I could start a career. I wanted to go into communications, but I didn’t have any real-world experience outside of an internship...
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The Business of Social Media: Best Practices to Keep Brands Relevant
In the digital age, social media continues to grow by leaps and bounds. Today, it’s booming like never before, with more and more people joining social media sites and using them regularly and efficiently. To date, 3.2...
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Three Ways to Make Your Videos Pop in 2019
The other day I did something I’d never done before: I watched a pre-roll ad on YouTube in its entirety. I watched it voluntarily, without hovering the mouse in the bottom corner waiting for the “Skip Ad” option to...
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Agency Highlights, Office Escapades and Reflections at the Halfway Point
After a long Independence Day weekend spent powering through the Alabama heat to celebrate with fireworks, cookouts and Season 3 of Stranger Things, it’s nice to be back in a climate-controlled office with an energized...
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o2 Initiation: A Story Worth Sharing
As a recent addition to the o2 team and a young man still in the early years of his career, I’m reminded each day that I have a lot to learn. It’s a fast-paced industry, and it’s both daunting and thrilling to realize...
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